Article Originally Published on Maxim, click here to read the original.
This wild twist on a game day treat is hitting a store near you ahead of NFL Week 1.
Buffalo wing-inspired sushi might sound like a munchies-fueled abomination, but Hissho Sushi and Frank’s RedHot are betting that the reimagined game day snack will tickle the tastebuds of tailgaters nationwide.
The major U.S. sushi distributor and Buffalo-style hot sauce brand are dishing out the crazed culinary mashup to 1,000-plus grocery stores, hospitals and airport retailers, just in time for football season.
In lieu of raw fish and wasabi, the Franks RedHot Crunchy Buffalo Chicken Roll is comprised of grilled chicken, cream cheese, avocado, and carrots tucked into rice and nori seaweed sheets. The roll is then topped crunchy fried onions, Japanese BBQ sauce, spicy mayo, and Franks sauce and seasoning.
The spicy treat hits store shelves on August 30, less than two weeks before Week 1 of the regular NFL season kicks off with the Dallas Cowboys at the Tampa Bay Buccaneers on September 9.
“Our consumers are always telling us they put Frank’s RedHot on everything, so we were excited to try it on sushi,” said Trevor Squires, executive at Franks’ parent company McCormick.
“Hissho Sushi’s premium, hand-crafted sushi and our rich and spicy Franks RedHot sauce make a fire duo that will entice both sushi and Frank’s lovers alike.”
The spicy treat hits store shelves on August 30, less than two weeks before Week 1 of the regular NFL season kicks off with the Dallas Cowboys at the Tampa Bay Buccaneers on September 9.
Priced at $5.99 for an eight-piece roll, Franks RedHot Crunchy Buffalo Chicken Roll will be available at these locations across the U.S.
ABOUT HISSHO SUSHI
Hissho Sushi, headquartered in Charlotte NC, is the second-largest sushi distributor in the country and has regularly been recognized for their year-over-year growth by Charlotte Business Journal’s Fast 50, by Inc. 5000 as one of the fastest-growing privately held companies in America, Grant Thornton’s NC 100 and Smart CEO’s Future 40, among others. Founded in 1998, Hissho has grown to more than 2,000 locations across the United States. Through its business, Hissho Sushi aspires to enrich lives, and to inspire all to be great and do good. For more information, visit https://cc-devserver.com/dev/wp-hisshosushi/ or follow Hissho Sushi on Instagram, Facebook, Twitter and LinkedIn.
ABOUT FRANK’S REDHOT®
It all started back in 1920 when the first bottle of Original Cayenne Pepper Sauce was introduced. Made with a premium blend of aged cayenne peppers, Frank’s RedHot adds the perfect blend of flavor and heat to your favorite foods. Frank’s Cayenne Pepper Sauce was used as the secret ingredient in the original Buffalo wings created in Buffalo, NY in 1964. Try our family of products including the Original sauce, Buffalo Wings sauce, Queso Dip seasoning mix, Buffalo Ranch seasoning, Frozen Buffalo Wings and more. Visit www.Franksredhot.com for more information and recipes.
ABOUT MCCORMICK CORPORATION
Frank’s RedHot is one of McCormick & Company’s (MKC) brands. As a Fortune 500 company with over $5 billion in annual sales across 160 countries and territories, McCormick is a global leader in flavor. Founded in 1889 and headquartered in Hunt Valley, Maryland USA, McCormick is guided by our principles and committed to our Purpose – To Stand Together for the Future of Flavor. McCormick envisions A World United by Flavor where healthy, sustainable, and delicious go hand in hand. To learn more, visit www.mccormickcorporation.com or follow McCormick & Company on Twitter, Instagram and LinkedIn.
MEDIA CONTACT:
Jessica Prah
Paramount Public Relations
jessica@paramountpr.com
312-953-3257
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