Article Originally Published on Thrillist, click here to read the original.
Admit it. You’re Intrigued.
Football season is officially here, which means it’s time to tailgate, and let’s be real, tailgating is more about the snacks than the sports. Enter the Frank’s RedHot Crunchy Buffalo Chicken Roll, a new and perfect tailgating snack.
The hot sauce maker teamed up with Hissho Sushi, a major sushi distributor in the United States, to roll out sushi like you’ve never tasted before. Each piece includes grilled chicken, cream cheese, avocado, and carrots rolled into rice and nori. The roll is then topped with crunchy fried onions and also features a drizzle of Frank’s RedHot, Japanese barbecue sauce, spicy mayo, and a dusting of Frank’s RedHot seasoning for good measure. It’s basically buffalo chicken dip in a sushi roll. What more could you ask for?
“We are thrilled to join forces with such an iconic brand to provide both consumers and retailers with a new innovative sushi option,” Dan Beem, CEO of Hissho Sushi, said in a press release. “Whether you are new to sushi or a seasoned chopstick veteran, our Frank’s RedHot Crunchy Buffalo Chicken Roll serves the delicious, fiery and flavorful experience your tastebuds are searching for.”
The sushi roll will be available nationwide at several grocery store chains. Each roll consists of eight pieces and retails for $5.99. Customers can get their hands on it at Target, Meijer, Sprouts, and Stop & Shop to name a few places. It’ll also be available at hospitals and airports, so you don’t have to miss out no matter where you go. You can find a full list of locations here.
ABOUT HISSHO SUSHI
Hissho Sushi, headquartered in Charlotte NC, is the second-largest sushi distributor in the country and has regularly been recognized for their year-over-year growth by Charlotte Business Journal’s Fast 50, by Inc. 5000 as one of the fastest-growing privately held companies in America, Grant Thornton’s NC 100 and Smart CEO’s Future 40, among others. Founded in 1998, Hissho has grown to more than 2,000 locations across the United States. Through its business, Hissho Sushi aspires to enrich lives, and to inspire all to be great and do good. For more information, visit https://cc-devserver.com/dev/wp-hisshosushi/ or follow Hissho Sushi on Instagram, Facebook, Twitter and LinkedIn.
ABOUT FRANK’S REDHOT®
It all started back in 1920 when the first bottle of Original Cayenne Pepper Sauce was introduced. Made with a premium blend of aged cayenne peppers, Frank’s RedHot adds the perfect blend of flavor and heat to your favorite foods. Frank’s Cayenne Pepper Sauce was used as the secret ingredient in the original Buffalo wings created in Buffalo, NY in 1964. Try our family of products including the Original sauce, Buffalo Wings sauce, Queso Dip seasoning mix, Buffalo Ranch seasoning, Frozen Buffalo Wings and more. Visit www.Franksredhot.com for more information and recipes.
ABOUT MCCORMICK CORPORATION
Frank’s RedHot is one of McCormick & Company’s (MKC) brands. As a Fortune 500 company with over $5 billion in annual sales across 160 countries and territories, McCormick is a global leader in flavor. Founded in 1889 and headquartered in Hunt Valley, Maryland USA, McCormick is guided by our principles and committed to our Purpose – To Stand Together for the Future of Flavor. McCormick envisions A World United by Flavor where healthy, sustainable, and delicious go hand in hand. To learn more, visit www.mccormickcorporation.com or follow McCormick & Company on Twitter, Instagram and LinkedIn.
MEDIA CONTACT:
Jessica Prah
Paramount Public Relations
jessica@paramountpr.com
312-953-3257
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